Here’s What You Get:
SESSION 1: Set Up and Brand Your Substack
The way your newsletter looks, feels, and presents itself is more important than most writers realize.
That’s why in Session 1 of this training, Brian helps you build a professional, trust-building brand from the ground up…
You’ll discover:
- How to choose a newsletter name and description that magnetically attracts your ideal readers…
- The exact steps to create your visual brand — from logos to colors to layout…
- Brian’s proven “Pro Publication” setup that makes your newsletter feel like an established media brand…
- An About Page that turns casual visitors into eager subscribers…
SESSION 2: Create Your Magnetic Content Foundation
The difference between newsletters that fade away and those that build passionate followings often comes down to charismatic content that creates real connection.
You’ll discover:
- How to transform yourself from “just another creator” into a trusted leader…
- The difference between having a “point of view” and a “unifying vision”…
- How to demonstrate your values in a way that naturally attracts your ideal subscribers…
Plus, Brian guides you through creating:
- A magnetic About Page
- Your “Unity Magnet”
- A welcome email sequence that turns subscribers into supporters
SESSION 3: Unlock Substack’s Hidden “Growth Engines”
Most writers overlook Substack’s built-in growth tools — but not you.
Brian reveals his system for using Substack’s discovery features to grow your audience quickly and organically.
You’ll discover:
- How to use Substack Notes without feeling salesy…
- The “Unity Magnet” Note strategy…
- How to use strategic recommendations to get featured…
SESSION 4: Turn Your Substack Newsletter Into a Cash-Generating Machine
In Session 4, Brian reveals his complete system for turning your growing audience into consistent revenue — without hype or pressure.
- How paid subscriptions actually work…
- The “Subscription Drive” strategy for converting free readers…
- Strategic price increases & free trials…
- The Hybrid Website approach for multiple revenue streams…
- How to write subtle, high-converting promotional emails…
- Ethical affiliate offers
- Creating profitable upsells beyond Substack
- Attracting premium sponsorships
BONUS #1 — The “Perfect Substack” Idea Finder
- Uncover hidden passions and experiences…
- Find the sweet spot between what you love & what people pay for…
- Identify fresh angles to stand out…
- Validate your idea before writing anything…
- Study how similar topics are monetized…
BONUS #2 — The “Content Goldmine” AI Prompt Library
- Turn one idea into multiple posts…
- Create your unique “Content DNA”…
- Generate fresh variations effortlessly…
- Write posts that build connection and community…
BONUS #3 — The “Viral Notes” Template Pack
- Drive new subscriptions
- Boost shares, replies & engagement
- Get recommended by larger writers
- Tap into Substack’s discovery engine
